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Online videos were digitized with the support of the Regional Council of Nord / Pas-de-Calais and digitization plans 2009 and 2010 of the french Ministry of Culture. |
ELLE/LUI
FRANCE, 2005, 00:06:20
Production : MASSENET Sabine
Genre : Video art
Keyword : Communication, advertising, Society
Summary :
These two sequences were made for the DVD 360° de bonheur. In the first one, a woman’s face appears on the left side of the screen; in the second one, a man’s face appears on the right part. As we see the pictures, an actor says advertising slogans. Some aim at women (adverts for cosmetics, foodstuffs, household products …), some aim at men (adverts for cars, razors, tools …). Adverstising likes it when each gender fulfills its own obligations.
Original language : french
Original format : video
Aspect ratio : 4/3
Chroma : Couleur
Available version(s) : Version originale française
rental : 30 euros
Sale : 46 euros
Sale : 61 euros
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